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PureStay Articles & Insights

Resident retention insights, strategic playbooks, and behind-the-scenes lessons from apartment communities on the rise.

Why Resident Events Increase Retention

Explore how strategic, recurring events build emotional connection, increase satisfaction, and make renewal decisions easier for residents.

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How Properties Are Using Culture to Boost Renewals

Learn how apartment communities are aligning internal culture with resident-facing experiences to drive higher renewal rates and brand loyalty.

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How One Community Turned a 32% Renewal Rate into 74% in 90 Days

A real-world case study breaking down how structure, timing, and execution transformed a struggling property’s retention strategy.

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Why Event Spend Is the Most Underrated Line Item in Your Budget

See why overlooked event budgets often yield the highest ROI in long-term retention and resident satisfaction.

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What Regional Managers Actually Want from Their Site Teams

Break down what top regional managers are really looking for from on-site staff — and how events tie into property performance.

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The Opportunity in Raleigh

Raleigh’s apartment landscape is shifting. This piece outlines where opportunity lies and how teams can get ahead of 2025 trends.

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Why Charlotte Property Managers Are Prioritizing Retention in 2025

Charlotte teams are doubling down on loyalty over leasing. Here's how and why the retention conversation is evolving fast.

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How Charlotte Apartments Are Winning with Resident Events

Discover how event-first execution is helping Charlotte properties increase visibility, renewals, and staff-resident connection.

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From Leases to Loyalty

Why a signed lease isn’t the finish line — and what smart operators are doing to turn new residents into long-term advocates.

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Top 5 Resident Event Ideas That Actually Work

No fluff. Just five proven events that drive connection, increase attendance, and lead to real retention ROI.

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3 Signs Your Resident Engagement Strategy Isn’t Working

Not sure your event strategy is landing? These three warning signs will tell you where the gaps are — and how to fix them fast.

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