Raleigh Retention vs. Turnover: What the Numbers Really Show

Resident turnover has always been expensive — but in 2025, it’s becoming unsustainable. With costs rising across Raleigh for staffing, marketing, and maintenance, apartment communities are starting to rethink how they manage churn. The numbers are clear: retention saves money, time, and operational stress.

The Real Cost of Turnover in Raleigh

Every move-out doesn’t just mean a new lease. It means:

• $1,000–$2,000 in vacancy loss
• $500–$1,000 in unit prep and maintenance
• $1,000+ in concessions or leasing incentives
• Staff time and marketing effort that could’ve been avoided

That’s $3,000–$4,000 per unit — and for stabilized properties, those losses add up fast.

Retention-First Properties Win the Long Game

Raleigh managers who invest in resident culture and community are seeing measurable returns. Their residents stay longer, review better, and refer more. And with turnover down, their team isn’t stuck playing catch-up every month just to hit leasing goals.

The strategy is simple: make the community more than a lease. Make it a lifestyle residents want to stay part of.

How Events Fit Into the Equation

Events aren’t fluff — they’re fuel. One well-executed resident event can result in:

• Increased early renewals from high-engagement residents
• Stronger online reviews and referral activity
• High-quality content for tours, social, and remarketing

Retention starts with the feeling that this place gets me. Events help create that feeling on a consistent, structured basis.

Make the Math Work for You

PureStay works with Raleigh properties to reduce turnover by building a resident experience system — not one-off ideas. We design, execute, and report every event with retention as the north star.

Ready to stop the churn? Let’s build your retention system together.