PureStay for 55+ Communities | Retention Built In
Senior Living · 55+ Active Adult

Retention your residents can feel

We run a full, hands‑free engagement program that keeps seniors active, social, and proud to stay. Your calendar stays full. Your team stays free. Renewals get easier.

Up to ~50%Annual turnover is common in senior housing
$1k–$5kTypical cost every time a unit turns
14–21 daysFrom onboarding to first event
+18%Retention lift in one portfolio

What you get

Turnkey monthly signature events
Weekly micro‑engagements
On‑site hosts and full setup
Photo and short‑form video capture
Edited assets for leasing and social
Simple recap with impact notes
Why Resident Retention Matters

Turnover is expensive. Disconnection makes it worse.

Every move‑out hits twice. You lose rent and you pay to turn the unit. You also lose social bonds that make a community feel like home. Seniors who stay active and connected are far more likely to renew. Keep engagement high and you keep residents longer.

Real costs add up

Cleaning, repairs, marketing, and downtime often land between $1,000 and $5,000 per turnover. Saving even a few leases each year protects your NOI.

Engagement drives renewals

When residents are active and social they feel rooted. They renew because their friends and routines live here too.

Belonging is the advantage

An apartment becomes a home when memories stack up. That feeling is hard to beat with a small discount down the road.

Not Just Events

A strategic retention program, done for you

We do the planning, logistics, hosting, media, and follow‑through. Your team does not have to lift a finger. The goal is simple. Keep energy high between move‑in and renewal so staying feels obvious.

Plan

Quick intake, resident insights, seasonal map. No decision fatigue for your staff.

Launch

First signature event live in 14–21 days. Setup through cleanup handled by our team.

Engage

Monthly marquee events plus weekly micro‑touches that keep momentum steady.

Capture

Pro photos and short video clips edited for leasing, social, and ILS profiles.

Measure

Simple recap with what worked and what to do next so results compound.

Benefits for Managers and Owners

Less work for your team, better numbers for your property

Consistent, luxury‑level execution

Polished experiences every time. Our hosts arrive early, run the room, and leave spaces better than we found them.

Fast start, real momentum

Go from kickoff to first event in weeks, not months. Residents feel the lift right away.

Zero decision fatigue

No long meetings or vendor hunts. We present a plan and execute. Your staff can finally breathe.

Higher renewals

Engaged residents renew more often. Fewer move‑outs, easier renewal talks.

Lower hidden costs

Each saved lease avoids typical turn costs in the $3,000–$4,000 range.

Stronger reputation

A lively calendar sells itself. Residents become ambassadors and tours feel different the moment they walk in.

Designed for Senior Housing

Built for 55+ active adult. Adaptable to IL and AL.

Active adult communities promise lifestyle. We help you deliver it without straining staff. Independent and assisted living benefit too. We tailor programming to the people you serve and keep it inclusive.

Active Adult 55+

Resort‑style energy, clubs, workshops, celebrations, and light fitness that make every week feel full.

Independent Living

More connection, more purpose. Low‑lift programs residents look forward to and talk about.

Assisted Living

Appropriate, uplifting activities that respect care plans and bring families into the story.

Ready to protect renewals this quarter?

Give us 15 minutes. We will map a launch plan, target your first month of programming, and show how a hands‑free calendar raises satisfaction and cuts turn costs.

Questions

FAQ

How fast can we start?

We typically launch your first signature event in 14 to 21 days after onboarding. We move quickly and protect quality.

What does my team have to do?

Sign off once, then let us run. We handle planning, vendors, setup, hosting, media, and cleanup. We will only loop you in when a decision truly needs you.

How is this different from a traditional event vendor?

We are a retention partner. The program runs year‑round with monthly anchors and weekly touches so engagement never dips.

Can you support multiple communities in a portfolio?

Yes. We normalize standards and reporting across properties and adapt to each resident mix.

Let’s talk about your community

Pick a time that works for you, or send your RFP. We will respond within one business day.

PureStay © PureStay
Senior Living Retention Partner
PureStay · 55+ & Senior Living · Mobile
Senior Living · 55+ Active Adult

Retention your residents can feel

We run a hands‑free engagement program that keeps seniors active, social, and proud to stay. Your calendar stays full. Your team stays free. Renewals get easier.

Up to ~50%Annual turnover is common in senior housing
$1k–$5kTypical cost every time a unit turns
14–21 daysFrom onboarding to first event
+18%Retention lift in one portfolio

What you get

Turnkey monthly signature events
Weekly micro‑engagements
On‑site hosts and full setup
Photo and short‑form video capture
Edited assets for leasing and social
Simple recap with impact notes
Why Resident Retention Matters

Turnover is expensive. Disconnection makes it worse.

Real costs add up

Cleaning, repairs, marketing, and downtime often land between $1,000 and $5,000 per turnover.

Engagement drives renewals

Active, social residents feel rooted. They renew because their friends and routines live here too.

Belonging is the advantage

When memories stack up, an apartment becomes a home. That beats a discount down the road.

Not Just Events

A strategic retention program, done for you

Plan

Quick intake, resident insights, seasonal map. No decision fatigue for your staff.

Launch

First signature event in 14–21 days. Setup through cleanup handled.

Engage

Monthly anchors plus weekly touches keep momentum steady.

Capture

Pro photos and short clips edited for leasing, social, and ILS.

Measure

Simple recap with what worked and what is next.

Benefits for Managers and Owners

Less work for your team, better numbers for your property

Consistent, luxury‑level execution

Our hosts arrive early, run the room, and leave spaces better than we found them.

Fast start, real momentum

Go from kickoff to first event in weeks, not months.

Zero decision fatigue

We present a plan and execute. Your staff can finally breathe.

Higher renewals

Engaged residents renew more often. Fewer move‑outs, easier renewal talks.

Lower hidden costs

Each saved lease avoids typical turn costs in the $3,000–$4,000 range.

Stronger reputation

A lively calendar sells itself. Residents become ambassadors, and tours feel different.

Designed for Senior Housing

Built for 55+ active adult. Adaptable to IL and AL.

Active Adult 55+

Resort‑style energy, clubs, workshops, celebrations, and light fitness.

Independent Living

More connection and purpose. Programs residents look forward to.

Assisted Living

Appropriate, uplifting activities that respect care plans and bring families in.

Ready to protect renewals this quarter?

Give us 15 minutes. We will map a launch plan, target your first month, and show how a hands‑free calendar cuts turn costs.

Questions

FAQ

How fast can we start?

We typically launch your first signature event in 14 to 21 days after onboarding.

What does my team have to do?

Sign off once, then let us run. We handle planning, vendors, setup, hosting, media, and cleanup.

How is this different from a traditional event vendor?

We are a retention partner. Monthly anchors and weekly touches keep engagement high year‑round.

Can you support multiple communities in a portfolio?

Yes. We normalize standards and reporting across properties and adapt to each resident mix.

Let’s talk about your community

Pick a time that works for you, or send your RFP. We respond within one business day.

PureStay © PureStay
Senior Living Retention Partner