Who We Serve

PureStay partners with apartment communities across the Southeast that are serious about improving resident satisfaction, renewal rates, and property culture. Here is who benefits most from our retention system.

Class A, B, and C Communities

Whether you are managing a luxury lease-up or a value-driven C-class property, our retention-first event system adapts to your resident profile. Class A properties lean on us to elevate brand perception. Class B and C teams use us to bring structure, improve sentiment, and reduce turnover where it matters most.

Recommended Package: CORE for B/C class, Culture Shift for Class A.

Lease-Up Properties

You only get one shot at first impressions. PureStay activates your new lease-up with high-quality events and targeted engagement tools. This helps you create momentum and build community fast before renewals are even on the table.

Recommended Package: Signature Stay or Pilot Event Starter.

Stabilized, Underperforming Properties

Occupancy does not always mean health. If your portfolio is stable but sentiment is slipping, we help turn things around with a full cultural reset. We focus on morale, perception, and retention drivers that leasing teams cannot always fix alone.

Recommended Package: Culture Shift.

Student Housing

Student renters expect experiences and they remember properties that deliver. PureStay helps student housing teams create structured, consistent events that feel authentic and relevant while staying aligned with brand standards and safety protocols.

Recommended Package: CORE or Culture Shift depending on community size.

Senior Living Communities

Retention in senior living requires care, connection, and thoughtful interaction. We build light-touch event calendars that align with staff capacity and foster consistent emotional connection. This helps residents feel seen, valued, and part of a real community.

Recommended Package: Customized light version of CORE or Culture Shift.