Retention Isn't an Expense

It’s the one thing that makes or breaks your NOI. We turn your leasing office into a resident magnet — with zero extra work on your part.

Run the ROI Calculator

How Much Is Turnover Costing You?

Every time a tenant leaves, your community bleeds cash: empty units, lost rent, new paint, repairs, ads, showings. It adds up.

$2,741

Avg. loss per vacant unit/month

What does $2,741 include?
• 1 month lost rent ($1,400 average)
• Repainting & maintenance (~$300)
• Leasing staff time & admin ($450)
• Paid ads & unit marketing (~$350)
• Application + turnover costs (~$240)

Let This Sink In:

If your budget for keeping residents is less than your budget for chasing new ones, you're paying to lose money.
Retention programs generate a 5–10x return — but most communities underspend here the most.

Quick ROI Snapshot

Monthly Loss: —
Annual Loss: —
A Charlotte property lost over $18,000 last quarter before switching to PureStay. Don’t let it be you →