Move-in, Move-out, and Renewal Touchpoints That Matter: A Summer Playbook for Multifamily Resident Retention

Understanding the Importance of Touchpoints

In the multifamily housing industry, resident retention is key to success. Focusing on move-in, move-out, and renewal touchpoints can significantly influence resident satisfaction and loyalty.

Key Move-in Touchpoints

The move-in process sets the tone for your residents' experience. Here are some vital touchpoints to consider:

• Welcome Package: Provide a personalized welcome package with essential information and community resources.
• Orientation Events: Host a welcome event to introduce new residents to the community and amenities.
• Onboarding Communication: Regularly communicate with new residents through emails or texts to ensure a smooth transition.

Essential Move-out Touchpoints

When residents decide to move out, how you handle the process can leave a lasting impression. Consider these touchpoints:

• Exit Surveys: Use surveys to gather feedback on the resident's experience and identify areas for improvement.
• Clear Communication: Ensure residents are well-informed about the move-out process, including final inspections and deposit returns.
• Goodbye Events: Consider hosting a farewell gathering to leave residents with a positive final impression.

Renewal Touchpoints That Enhance Loyalty

Retaining residents is often more cost-effective than attracting new ones. Focus on these renewal touchpoints:

• Personalized Offers: Send renewal reminders with personalized offers or incentives to encourage residents to stay.
• Engagement Events: Organize community events that foster relationships and strengthen the sense of belonging.
• Feedback Mechanisms: Provide opportunities for residents to share their thoughts on improvements they wish to see.

Leveraging Seasonal Opportunities

As summer approaches, consider how seasonal events can enhance your touchpoints. For instance, hosting summer barbecues or pool parties can make the move-in experience more enjoyable and create lasting memories.

Conclusion: Take Action for Resident Retention

By focusing on these move-in, move-out, and renewal touchpoints, you can create a welcoming environment that encourages resident retention. For more tailored strategies, explore PureStay's discovery package.

FAQ

What are move-in touchpoints?
Move-in touchpoints include welcome packages, orientation events, and onboarding communication that help new residents feel at home.

How can I improve the move-out experience for residents?
Improving the move-out experience can involve clear communication, exit surveys, and even farewell events to leave a positive impression.

Why are renewal touchpoints important?
Renewal touchpoints help maintain resident loyalty and satisfaction, making it easier to retain residents rather than seeking new ones.