PureStay PureStay
PURESTAY BLOG

Amenity Activation Ideas for Apartment Properties: A Summer Playbook for Multifamily Resident Retention

A practical summer guide for property teams: resident events, retention touchpoints, and measurable ways to increase renewals.

2024-07-27 amenity activation ideas for apartment properties

Introduction

As summer approaches, apartment communities have a unique opportunity to activate their amenities and enhance resident engagement. With move-in season in full swing and many residents renewing their leases, now is the perfect time to implement engaging activities that foster a sense of community. Here are some amenity activation ideas that can help your property thrive this summer.

1. Host Outdoor Movie Nights

Take advantage of warmer evenings by organizing outdoor movie nights. Set up a large screen in the courtyard or pool area, and invite residents to bring their favorite snacks. Consider offering themed movie nights, such as classic films or family-friendly favorites, to cater to different demographics.

2. Organize Poolside BBQs

Nothing says summer quite like a BBQ. Host regular poolside BBQs where residents can enjoy good food and socialize. Provide the essentials like burgers, hot dogs, and drinks, and encourage residents to bring their own sides or desserts to share.

3. Create a Community Garden

A community garden not only beautifies the property but also promotes sustainability and resident interaction. Set aside a section of outdoor space for residents to plant flowers or vegetables, and offer workshops on gardening techniques.

4. Fitness Classes on the Lawn

Encourage wellness by offering outdoor fitness classes. Yoga, Zumba, or boot camp sessions can be held on the lawn, providing a fun way for residents to stay active while meeting their neighbors.

5. Themed Potluck Dinners

Organize monthly themed potluck dinners where residents can showcase their culinary skills. Each month can focus on a different cuisine, allowing residents to share dishes from their culture while fostering a sense of community.

6. Sports Tournaments

Host friendly sports tournaments in your community. Whether it’s a basketball game, volleyball match, or a mini-golf challenge, sports can bring residents together in a fun and competitive way.

7. Art and Craft Workshops

Encourage creativity by organizing art and craft workshops. Residents can bond over painting, pottery, or DIY home decor projects, creating a relaxed environment that fosters connection.

Conclusion

Implementing these amenity activation ideas can greatly enhance resident retention and satisfaction in your apartment community. An engaged community is a thriving community, and summer offers the perfect backdrop for creative events. Start planning your summer activities today, and watch your resident engagement soar!

Discover More Engagement Ideas

FAQ

What are amenity activation ideas?
Amenity activation ideas are creative strategies designed to engage residents and enhance their experience within an apartment community.

How can I boost resident engagement?
Hosting events such as movie nights, BBQs, and fitness classes can significantly boost resident engagement and foster community.

Why is resident retention important?
Resident retention is crucial for maintaining occupancy rates and the overall profitability of an apartment community.

Ready to improve renewals?

PureStay runs the experiences. You get the resident sentiment and reporting.

Book a discovery call

← Back to all blogs